Italy's Taranto steelmaking complex has launched the Hydrogen-Powered Hydra Project, targeting 95% CO₂ emissions reductions through green hydrogen technology integration. The initiative repositions Europe's largest integrated steelmaking facility toward emerging low-carbon steel markets, where premium pricing compensates for higher production costs. Successful implementation requires coordinated workforce development, renewable energy infrastructure integration, & customer engagement within sustainability-conscious markets, positioning Taranto as a vanguard for European industrial decarbonization through 2030.