Pioneering Paradigm Propels Progress

Ten years ago, Tenaris launched the revolutionary Rig Direct brand to introduce a transformative approach to serving the U.S. market, fundamentally centered on supply chain integration, minimizing redundancy & waste, while maintaining proximity to customer operations. This innovative concept aligned pipe manufacturing with drilling schedules, contributing significantly to enhancing customer efficiency by reducing inventories & standardizing quality & reliability across operations. The strategic initiative represented a paradigm shift from traditional supply models to a more integrated, customer-centric approach that prioritized operational excellence & cost optimization.

 Evolutionary Excellence Exemplifies Enhancement

Over the intervening years, Tenaris has methodically developed new services, consistently guided by the overarching vision of adding tangible value to customer operations. From the strategic launch of RunReady technology, ensuring pipes arrive at rig sites ready for immediate deployment, to the comprehensive consolidation of Tenaris's WISer technical & digital solutions supporting well integrity, the Rig Direct service model has steadily expanded to address evolving industry needs. This continuous evolution demonstrates the company's commitment to innovation & responsiveness to market demands.

 Digital Dominance Delivers Distinction

Today, every solution within the Rig Direct portfolio includes a sophisticated digital component, with most tools seamlessly integrated under a unified platform architecture. This comprehensive digital integration enables customers to benefit from real-time data access, enhanced traceability capabilities, & optimized coordination across all operational facets. The technological advancement represents a quantum leap from traditional service delivery models, positioning Tenaris at the forefront of industry digitalization efforts.

 Communicative Clarity Characterizes Comprehension

To communicate this enhanced value proposition in a clear & accessible manner, Tenaris has introduced a comprehensive infographic that effectively highlights how the company delivers value through the strategic combination of digitally integrated, differentiated solutions. These solutions are methodically organized around two primary categories, supply chain integration & well integrity, providing customers with a clear understanding of service offerings. The visual representation simplifies complex service relationships while maintaining technical accuracy & professional presentation standards.

 Central Systems Coordinate Comprehensive Coverage

At the infographic's center, interconnecting & enabling these diverse solutions, are the Rig Direct Portal & the PipeTracer system, Tenaris's proprietary identification technology that ensures complete traceability of each pipe from manufacturing mill to final well destination. Supply chain services receive support through continuous 24/7 customer assistance programs, while well integrity services are reinforced by the sophisticated Remote Monitoring Center located in Houston, Texas. The Rig Direct Academy, Tenaris's specialized in-house rig facility located in Veracruz, Mexico, serves as a comprehensive platform for testing emerging technologies & delivering technical training to both customers & employees.

 Leadership Lauds Lasting Legacy

Carlos Blanc, Tenaris Supply Chain Services Senior Director, emphasizes the evolutionary nature of customer collaboration, stating that integrating digital tools & aligning services more closely with customer goals helps reduce uncertainty, improve planning, & operate more efficiently. The new infographic reflects this strategic shift, making it easier for customers to comprehend the full scope of value addition to their operations. This leadership perspective underscores the company's commitment to continuous improvement & customer-centric service delivery.

 Symbolic Significance Shapes Strategy

Nigel Worsnop, Tenaris Marketing Vice President, explains that the circular shape of the infographic, inspired by a pipe's cross-section, reinforces the fundamental idea that all services ultimately revolve around the supply of pipe & accessories. The interconnected solutions form a complete system that adds genuine value to customer operations in a unique & differentiated manner. This symbolic representation effectively communicates the holistic nature of Tenaris's service approach while maintaining visual appeal & professional presentation standards.

 Comprehensive Coordination Creates Competitive Advantage

The Rig Direct model's success stems from its ability to create synergies between traditionally separate service components, resulting in enhanced operational efficiency & cost reduction for customers. By leveraging digital integration & maintaining close customer relationships, Tenaris has established a sustainable competitive advantage in the highly competitive oil & gas services sector. This comprehensive approach positions the company for continued growth & market leadership in an increasingly demanding industry environment.

Key Takeaways:

• Tenaris's Rig Direct service model has evolved over ten years from basic supply chain integration to comprehensive digitally-integrated platform serving U.S. oil & gas market

• All Rig Direct solutions now include digital components integrated under unified platform, enabling real-time data access & enhanced operational coordination

• The service model combines supply chain integration & well integrity solutions, supported by 24/7 customer assistance & Remote Monitoring Center in Houston, Texas