Advanced Arsenal Augments Asset Assurance

In a significant move to bolster Brazil’s industrial backbone, Primetals Technologies has unveiled a sprawling 7,968 square meter service workshop in Santa Cruz, Rio de Janeiro. Positioned near major steel producers, the workshop is designed to serve as a comprehensive hub for caster roll maintenance, nickel plating, and advanced refurbishment. According to Eberhard Karnitsch-Einberger, Head of Global Business Unit Metallurgical Services, “This facility marks a pivotal moment in our mission to deliver next-level services now. It’s not just an investment in equipment, but an investment in people, precision, and partnership.”

Digital Dexterity Drives Dependable Deliverables

At the heart of this new facility lies digital innovation. The Maintenance and Asset Technology system automates workflows, offers real-time tracking, and ensures full traceability of every component repaired. Customers benefit from transparent reporting and data-driven insights that allow them to schedule preventive maintenance efficiently. Gabriel Lenna, CEO of Primetals Technologies Brazil, highlighted, “Digitalization is not an add-on here, it’s the backbone. It ensures that every roll refurbished, every part plated, is documented and controlled, giving our customers complete confidence and clarity.”

Technological Triumph Transforms Traditional Techniques

The Santa Cruz workshop houses cutting-edge technologies rarely found in the region, including laser cladding and high-velocity coating systems like HVOF and HVAF. These techniques apply durable wear-resistant coatings to critical parts such as hot and cold rolling mill rollers and galvanizing line rollers, significantly extending their operational life. Additionally, a modern mechatronics and hydraulics test center allows precise testing and fine-tuning of repaired equipment before it returns to production.

Strategic Site Strengthens Sector Synergy

Santa Cruz’s strategic location near major transport routes and steel plants reduces logistical challenges and turnaround times. This makes it easier for local industries to send components for repair without long shipping delays. “Our presence here isn’t by chance,” said Lenna. “It reflects our understanding of our customers’ need for speed, accessibility, and proximity.” The facility has already signed its first refurbishment contracts and continues to engage new clients through technical seminars and workshops.

Visionary Vows Validate Value for Clients

Primetals Technologies aims not only to maintain equipment but to enhance it. Eberhard Karnitsch-Einberger explained, “When a customer sends us a worn-out caster roll, we do not just fix it, we return it better than new—thanks to advanced coatings and meticulous quality control.” This approach helps customers reduce unscheduled downtime and lowers long-term operational costs, turning maintenance into a strategic advantage rather than just a routine expense.

Sustainable Solutions Support Sectoral Success

Environmental responsibility is a core part of the new facility’s design. Extending the life of parts reduces raw material consumption and industrial waste, supporting broader sustainability goals. Primetals Technologies’ commitment aligns with Brazil’s push for greener industrial practices. “Every roll we refurbish instead of replacing means less steel produced and less energy consumed,” said Lenna. The workshop also recycles worn parts wherever possible, contributing further to resource conservation.

First Forays Forge Forward-Focused Future

The Santa Cruz service workshop represents more than just physical infrastructure—it’s a statement of confidence in Brazil’s industrial future. Early refurbishment contracts and strong interest from industries such as mining, oil and gas, wind energy, and paper production confirm its cross-sector appeal. Through continuous investment in people, processes, and technology, Primetals Technologies is poised to be a long-term partner in the region’s growth journey.

Key Takeaways:

• Primetals Technologies opened a 7,968 square meter digital-enabled service workshop in Santa Cruz, Rio de Janeiro.

• The site offers innovative coatings, laser cladding & full digital asset tracking to extend equipment life.

• Strategic location reduces downtime, supporting steel, mining, oil & gas, and renewable sectors.