A Centennial Powerhouse Joins the RacePREMA Racing, one of the most iconic names in motorsport, has announced a compelling new partnership with Valbruna, a global leader in stainless steel and nickel alloy production. The collaboration begins with the 109th Indianapolis 500, extending across the entire 2025 NTT INDYCAR SERIES season. This high-octane alliance reflects more than just branding, it connects two Vicenza-born institutions united by precision, resilience & a passion for excellence.

Valbruna’s Metallurgical LegacyEstablished in 1925 in Vicenza, Italy, Valbruna has forged its reputation over a century as a paragon in specialty steels. With four major production sites, two in Italy and two in North America, and a presence in 42 countries, the firm produces approximately 300,000 metric tons of stainless steel annually. With 2,800 employees and a global reach, Valbruna embodies the modern Italian industrial miracle, blending traditional craftsmanship with high-tech innovation.

PREMA Racing: A Pedigree of ChampionsPREMA Racing, based near Valbruna’s headquarters, has cultivated some of the finest talents in international motorsport, including Formula 1 graduates. Their entry into INDYCAR racing has been ambitious and strategic, rapidly earning recognition. For 2025, the team fields the 83 car, helmed by rookie sensation Robert Shwartzman, and the 90 car, driven by veteran British racer Callum Ilott. The two-car operation stands at the confluence of youth & experience, engineering brilliance & competitive grit.

A Synergy of Craft & PerformanceThe Valbruna brand will feature prominently on both PREMA INDYCAR machines, appearing on the engine covers of the 83 and 90 cars. This placement isn’t merely decorative, it signifies a deeper partnership rooted in shared values: meticulous engineering, enduring quality & an unrelenting drive to succeed. The deal aims to elevate both brands on global platforms, INDYCAR’s reach in North America, and Valbruna’s industrial dominance in the same region, ensure that this partnership is both strategic and symbolic.

Indianapolis 500: A Strategic LaunchpadKicking off the collaboration at the 109th running of the Indianapolis 500 is no coincidence. The Indy 500 is the crown jewel of American motorsport, drawing millions of viewers and hundreds of thousands of spectators. With Shwartzman stunning the paddock by securing pole position and Ilott delivering steady veteran presence, PREMA and Valbruna are stepping into the spotlight with momentous timing. This moment marks a convergence of talent, timing & tactical marketing.

Forged in Vicenza, Racing for the WorldWhat makes this partnership particularly compelling is its shared geographical and cultural lineage. Both Valbruna and PREMA originated in Vicenza, an industrious city in northern Italy known for engineering finesse and entrepreneurial spirit. This shared DNA infuses their collaboration with emotional resonance. Their alliance symbolizes not just a business deal, but a celebration of a hometown ethos, of building world-class legacies from humble Italian roots.

Steel Meets Speed: Engineering Integration PossibilitiesWhile currently framed as a sponsorship deal, there is potential for deeper integration. With Valbruna’s advanced metallurgy expertise, the future may see technical synergies where materials innovation supports racing performance. Stainless steel and nickel alloys are already pivotal in automotive and aerospace applications, PREMA’s engineers may soon leverage Valbruna’s materials in safety, strength & aerodynamics, transforming cars into rolling exhibitions of Italian industrial prowess.

Setting the Pace for 2025 and BeyondAs the 2025 INDYCAR season unfolds, the partnership between Valbruna and PREMA is poised to become a benchmark in motorsports collaboration. Beyond decals and brand visibility, it signals a melding of minds—where the worlds of high-speed racing and heavy-duty manufacturing converge. Whether on the track at Indianapolis or in steel mills across continents, the message is clear: when precision, perseverance & passion combine, the results are nothing short of electrifying.

Key Takeaways

• Valbruna, founded in 1925 in Vicenza, joins PREMA Racing as an official sponsor for the 2025 NTT INDYCAR SERIES.

• The sponsorship debuts at the 109th Indianapolis 500, with drivers Robert Shwartzman and Callum Ilott representing PREMA.

• The partnership unites shared roots in Vicenza and symbolizes the fusion of Italian engineering and global motorsport excellence.