A German industry coalition demands immediate creation of lead markets for green steel adoption. The coalition argues production capacity alone cannot drive transformation without robust market structures ensuring commercial viability. Proposed mechanisms include mandatory procurement quotas, premium payments compensating cost differentials, & certification standards enabling transparent verification. These coordinated demand-side interventions would create stable revenue streams justifying investments in hydrogen-based production, carbon capture technologies, & renewable electricity infrastructure essential for achieving ambitious decarbonization targets while maintaining industrial competitiveness.