Primetals Technologies has launched a state-of-the-art service workshop in Santa Cruz, Rio de Janeiro, led by Eberhard Karnitsch-Einberger and Gabriel Lenna. The facility combines advanced technologies like laser cladding and wear-resistant coatings with digital asset tracking to boost reliability and sustainability. Strategically located near Brazil’s steel hubs, the workshop supports multiple sectors, reducing downtime and conserving resources. Early contracts and positive industry response show strong demand for these cutting-edge services.