Viraj Profiles Pvt. Ltd., a Boisar, Maharashtra-based stainless steel manufacturer, launched its ambitious 'Near Zero' Initiative to embed sustainability throughout manufacturing operations. The comprehensive program addresses resource conservation, waste reduction & cleaner technology adoption across the entire value chain. Chairman Neeraj Kochhar emphasized that sustainability transcends compliance, representing a strategic imperative enhancing competitive positioning amid global supply chain sustainability requirements. The initiative positions Viraj as an industry leader, attracting environmentally conscious customers while improving operational efficiency. This transformation demonstrates that environmental responsibility & commercial success constitute complementary objectives, generating benefits for stakeholders including employees, customers, investors & communities while contributing to broader climate mitigation & resource conservation goals.