The automotive industry is rapidly accelerating its adoption of low-emission steel, with 13 of 18 major automakers now pursuing decarbonisation initiatives compared to just seven in 2023. A 20% to 30% green steel premium translates to merely a few hundred dollars added to final vehicle prices, making sustainable materials economically viable. While production technology exists, scaling commercial operations requires government incentives and long-term automaker commitments. European manufacturers including Volvo, Mercedes-Benz, and Volkswagen lead in credible green steel procurement, with Tesla and Hyundai also advancing initiatives across multiple regions.