In a spectacular display of innovation and star power, Mercedes-Benz chose the vibrant city of Los Angeles to unveil the all-new electric G-Class. The exclusive premiere, held in Franklin Canyon Park, brought together a community of influential enthusiasts, ambassadors, and friends of the brand to celebrate the iconic vehicle's transformation into an electric off-roader.
The G-Class, known for its unmistakable squared-off silhouette and rugged roots, has become a beloved icon for creatively-minded customers and fans around the world. The event, which celebrated the G-Class' influence across music, fashion, art, and culture, was attended by a host of celebrities, including Tracee Ellis Ross, Selma Blair, Ciara, Zack Bia, Joseph Lee, Madelaine Petsch, Trevor Noah, Saweetie, and many more. The evening was further elevated by a special surprise performance by renowned global musician Travis Scott.
First launched 45 years ago, the G-Class, short for Geländewagen, off-road vehicle, has built a worldwide reputation as a sought-after brand icon. Its long-lasting durability is evident in the fact that 80% of all G-Class vehicles ever built remain in use on or off-road.
The exclusive invitation-only event transported guests through a captivating entrance that showcased heritage G-Class models, including Kendall Jenner's personal G 500 Cabriolet, alongside the latest generation of the G-Class. Inside, guests were treated to a spectacular lakeside setting, fitting to the G-Class' go-anywhere legacy.
Throughout the event, guests were immersed in a unique G-Class universe. The all-new Mercedes-Benz G 580 with EQ Technology EDITION ONE emerged from water amidst light projections and mystical smoke, while a second electric Geländewagen was unveiled, allowing guests to see the all-new electric G-Class up close. The evening was filled with music, with guests partying to the sounds of Chase B and Zack Bia.
Bettina Fetzer, Vice President Communications & Marketing Mercedes Benz AG, emphasized the significance of revealing the electric G-Class in Los Angeles, a city famous for its legends. She expressed gratitude for the presence of beloved G-family members like Kendall Jenner, Bradley Cooper, and Travis Scott, who joined the celebration of the icon's relaunch.
Michael Schiebe, CEO Mercedes-AMG and Head of Mercedes-Benz G-Class & Mercedes-Maybach Business Units, highlighted the G-Class' legendary status and the excitement surrounding the debut of the all-electric model. He emphasized that the new electric G-Class can do everything its predecessor can, and more, with unique capabilities and characteristics that mark an important chapter for Mercedes-Benz as leaders in electric drive.
The all-new electric G-Class boasts new off-road qualities and exclusive features, such as the G-TURN, which allows drivers to turn the vehicle almost on the spot, and G-ROAR, which brings a unique sound experience to the otherwise quiet electric model. Four individually controllable electric motors contribute to innovative drive concepts and characteristics, ensuring the electric G-Class remains true to its rugged roots while embracing the future of mobility.
The world premiere of the all-electric Mercedes-Benz G-Class in Los Angeles was a star-studded event that celebrated the iconic vehicle's enduring influence on pop culture and its evolution into an electric off-roader. The exclusive event, attended by a host of celebrities and influential enthusiasts, showcased the G-Class' unique capabilities and characteristics, marking an important chapter for Mercedes-Benz as leaders in electric drive. With its legendary design language, innovative features, and off-road prowess, the electric G-Class is poised to captivate a new generation of fans while staying true to its rugged roots. As Mercedes-Benz continues to push the boundaries of electric mobility, the all-new electric G-Class stands as a testament to the brand's commitment to combining luxury, performance, and sustainability in a way that is uniquely Mercedes-Benz.
